Scale Wearable Heart Monitor Into 8 New Markets in 1 Year Using
Strategic Alignment Facilitation
for iRhythm Technologies
Health Tech, Medical Wearable, Emerging Technology
Client IndustryProcess Optimization, Blueprint Mapping, Team & Strategic Alignment Workshop, Facilitation
Services ProvidedUnified a newly hired team around a cohesive international product vision
Defined the Minimum Viable Product (MVP) required for immediate international rollout
Established a scalable, aligned foundation for the product's future roadmap
Key ResultsChallenge + Approach
iRhythm Technologies was preparing for a massive international expansion, aiming to bring their US-based Zio Heart Monitor and associated services into 8 new international markets.
The challenge was that the team was newly formed and lacked deep, foundational knowledge of the existing product.
Without a shared understanding of the product's core value or a clear definition of what an international MVP looked like, the team risked misaligned priorities, delayed launches, and building the wrong features for these new markets.
01
EVALUATE
Current-State Map
02
GENERATE
Visual & Risk
03
ACTIVATE
Executive Alignment
Sound similar to your situation?
EVALUATE Environment:
Current-State Mapping
Lini began by conducting comprehensive stakeholder interviews to map out the current state and identify critical knowledge gaps within the new team.
GENERATE Solutions:
Visual Narrative & Risk
This research culminated in a detailed blueprint that visualized the necessary steps for international adaptation.
ACTIVATE Progress:
Alignment & Planning
To bridge the gap between current reality and the future goal, Lini designed and facilitated a high-stakes strategic alignment workshop. Bringing together 25 director-level and above stakeholders, guiding the group through defining the MVP—clarifying exactly what needed to be built now versus what should be slated for the future.
Impact +
Continued Success
By the end of the workshop, the team was fully aligned on the product vision and MVP definition. Empowered by a clear, collectively agreed-upon roadmap, the team successfully laid the foundation to launch the Zio Heart Monitor across their target international markets.
“Sylvia’s passion, energy, focus and determination to make progress, contribute to the group and drive successful outcomes are some of the things that make her a valuable team member. Sylvia can always be relied on to deliver and provide comprehensive results.”
— iRhythm International PM
Scaling to new markets but struggling with team alignment?
Schedule a Free Consultation to see how we can facilitate the alignment you need to launch successfully.