The Lini Change Evolution Model

How Iterative Change Drives Real Innovation

In today's fast-moving business world, "change" is ever-present in our daily lives. It can feel disruptive, and leaves everyone involved feeling fatigued. When making change, many have utilized the tried and true Kurt Lewin's 3-step model - which involves unfreezing, changing, and refreezing. However, change happens so fast these days that this method is proving unwieldy.

Change and Organizational Maturity Model Designed by Lini LLC

At Lini, we see change differently. We believe true, sustainable transformation isn't a single leap; it's a continuous, intelligent cycle. Our Change Evolution Model as a key framework when working with our clients when talking about change and process improvement.

At first glance, the model looks like a similar three-step process:

  1. Evaluate: Define the problem(s) clearly

  2. Generate: Identify opportunities & potential solutions

  3. Activate: Implement the best-fit solution

But here's the key: the "Activate" phase isn't the end. It's the beginning of the next loop. This is the iterative part. Throughout the process, new data and fresh insights are feeding directly back into the next phase, as well as once you hit the “activate” phase that information will be fed into the next round of change. Instead of making ONE BIG CHANGE! Making smaller iterative pushes (similar to agile sprints) that are more manageable will help in the end make the larger change possible.

This is where Lini's philosophy turns iteration into impactful innovation.

As the visual shows, this isn't a flat circle. It's an upward spiral. With each cycle, the organization learns, adapts, and grows. The arrow labeled "Organizational Maturity" points up for a reason—every loop builds on the last, making the business smarter, more resilient, and more effective.

We don't just repeat the process; we connect the dots through it.

Lini promises to partner with you to make this change happen. We don't just manage change; we build an engine within your organization with your existing resources for continuous evolution. We help organizations embrace this iterative Lini Loop to drive constant, sustainable innovation.

Interested in making a change in your organization?

At Lini, we help businesses eliminate inefficiencies, align teams, and optimize processes through strategic visualization and collaborative problem-solving. Let’s turn your challenges into organizational change—together.

Contact us today to discuss a tailored session and actionable strategies to drive alignment and growth.

This article was written by Sylvia Bargellini

She is a creator of innovative human-centric products and services that enhance emerging technology process efficiencies, experiences and profits by identifying unique creative business opportunities. With over a decade of industry knowledge Sylvia guides interdisciplinary teams towards effective product optimization.

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